“Please welcome Derrick Waters, CEO of Coach USA, here to introduce the launch of CoachLA — a new festival-focused service redefining how we get to Coachella, and how the journey becomes part of the experience.“
Good morning, everyone, and thank you so much for being here today!
It means the world to me to stand here and introduce something I’ve been dreaming up for a long time — and officially launch CoachLA, our new booking service for rides between Los Angeles and Coachella Valley.
But more than that… I’m excited to introduce a new way of thinking about the journey there.
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As a festival fanatic myself, I know all too well that getting to Coachella has never been the fun part.
It’s the price you pay to be at the party:
– The four-hour crawl in traffic
– The 100-degree desert heat
– The backseat sweat
– And the parking pass that costs as much as your GA wristband
– And let’s not forget the one friend who swears they know a shortcut… and definitely doesn’t.
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CoachLA was built on the belief that the festival feeling shouldn’t start at the gates — for the price we pay, it should start on the ride there.
Whether you’re going solo, with your best friends, your influencer crew, or even your clients —We wanted to make the ride feel like the soft launch of your festival weekend.
The meet-cute.The playlist singalong.The first outfit compliment before the first set even drops.
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So yes — we’re a booking service. But really?We’re your pregame.
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Powered by LA Coach USA, CoachLA was designed to feel intentional. Every seat has AC.Motion-canceling technology.Tray tables. Outlets. Wi-Fi. A Coachella playlist already playing when you sit down.
And meals? Depending on your departure time —Erewhon, Le Pain Quotidien, Norma’s, or FARM Palm Springs are on board.
Complimentary drinks from SoCal Vibes Co.A customer service attendant ready to help with anything you need.
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And every guest gets a personalized CoachLA Dopp Kit, stocked with:
Rhode skincare
Liquid I.V.
Supergoop sunscreen
A crossbody water bottle
A CoachLA hat
And yes — a portable handheld fan
Desert heat? Handled.
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THE IDEA IS SIMPLE:
Why should private aviation get to have all the fun?
Why risk generational debt for a PJ when you can roll in like a headliner — for a lot less —and meet people who are here for the same thing you are?
= The music. The moments. The memories.
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This isn’t just about transportation.It’s about connection.It’s about community.
CoachLA is a space to find your people before the music even starts.The ones who share your playlists, your saved TikToks, and maybe even your festival fits.
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As we get ready to roll out this season for both Coachella weekends, I just want to say a huge thank you to our partners —LA Coach USA, Erewhon, Le Pain Quotidien, Norma’s, FARM Palm Springs, SoCal Vibes Co., Rhode, Supergoop, and Liquid I.V.— for helping make this dream real.
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This is CoachLA. Where the journey is part of the story.Where the festival feeling starts on the way there.
Thank you all so much — I can’t wait to see you on the bus.
Let’s roll!
COACHLA 