TO: August Brown
August Brown covers pop music, the music industry and nightlife policy at the Los Angeles Times.
Subject: It’s 100 degrees, your thighs are stuck to the seat, and by the time you finally park, you need a nap—not a setlist.
Hi August,
Getting to Coachella shouldn’t require four hours, two breakdowns, and one friendship-ending group chat.
With festival season right around the corner, I wanted to put something fun on your radar, and maybe offer a new way to look at how we’re all getting there. This year marks the debut of CoachLA, a one-time festival-focused transportation service powered by LA Coach USA, designed to make the ride to Coachella feel like part of the experience, not just the cost of admission.
The journey is the pre-game; for day-pass holders, influencer crews, corporate events, or solo travelers just out here to make friends, CoachLA flips the script on what “getting there” looks like. Instead of traffic stress and rideshare roulette, we’re talking curated Coachella playlists, onboard meals from Erewhon, Le Pain Quotidien, Norma’s, and FARM Palm Springs, and Dopp Kits stocked with essentials from Rhode, Supergoop, Liquid I.V., and branded COACHLA merchandise. Think: the soft launch of your festival weekend before the first set even hits the stage.
Where community meets convenience; there’s a real conversation happening right now about how people crave social connection beyond their screens, how the rise of meet-up apps and group experiences are reshaping the way we show up to events. CoachLA taps right into that. A bus full of anti-long-drive, anti-stress, pro-good-time passengers who totally get it. The kind of people who share your Spotify Wrapped and maybe even your TikTok saved folder. This isn’t just a shuttle; it’s the meet-cute, the playlist singalong, the vibe check, all before the wristband even goes on.
Elevating travel without the private jet price tag; while private aviation tends to get the festival travel spotlight, CoachLA is offering an accessible, thoughtful alternative that still brings the curated experience. VIP seating with window views and wall outlets, onboard attendants for snacks and support, motion-canceling seats for a smooth ride, all starting at $150. For those of us who would rather invest in outfits and artist merch than generational debt, we’re here to say: why fly when you can head in like a headliner?
If you’re working on any Coachella or festival-related stories this season, from how people are getting there, to the rise of group travel, to the way connection is showing up in real life, I’d love to chat more and share how CoachLA is looking to change the (pre)game.
Happy to set up time for a call or send more details your way.
Warm Regards,
Lea Boulbain
Head of Marketing, Lead for CoachLA
press@coachUSA.com
CoachLA.com
COACHLA 